|Bursting Into That Silent Sea by
Geritol Fialkaseltzer 1-07
Marshall McLuhan's tsunami of writings and dialogues from 1940 to 1980 not only canaried the coalmines, but also parroted Poe, Pound and Plato's cyberspace-is-the-place cave dwellers. His thunderclouds still downpour. He recognized that the Great American Novel was/is the newspaper, the TV, the Internet and what follows next.
McLuhan's probes and percepts spawned the books of Richard Cavell, Robert Dobbs, Janine Marchessault, Eric McLuhan, Don Theall, and Frank Zingrone. Their reach exceeds their grasp. By practicing media yoga, these authors inaugurate early radar systems and rearview mirrors detecting how the major transformations in technology affect us. They have "applied McLuhan" to promote mapmakers searching for new lands and new data.
These Finneganese McLuhanites daze the doubleness, figure the ground and cliche the archetypes. Raised on Mad Magazine, they juggle Alfred E. Newman's observation that the English language is the only one where a double negative is a no-no. These safecrackin' authors navigate the deluge of McLuhan epiphanies, including:
1) McLuhan teases people into believing his percepts were theories.
2) Artists are engaged in writing a detailed history of the future because they are the only people who live in the present. All-at-onceness?
3) Artists are the antennae of the race. Their distant early warnings can broadcast ways to cope with media's hidden environments.
4) The effects of the artist's work precede the causes, like Poe's reasoning backwards which influenced the Symbolists.
5) The opposite of a great truth may not be falsity. It may be another great truth.
6) Effects are narcotic.
7) McLuhan's whirlpool of new questions spawn more: What is percept-plunder for the recent future? What simultaneities are double-duty interrobanging the cultural numbing process? Oops, there goes another phantom cellphone vibration?
In particular, Robert Dobbs' better beyonds swell in paramedia multi-consciousness. He hoicks up McLuhan's converting to Catholicism as performance art. He upgrades Andy Warhol to "in the future everyone will have privacy for 15 minutes." Dobbs delights in words evoking more than their meanings, as we say "dot com" daily and neglect the prospect that the "com" could be "communism." He pranks the pranksters with dis disinformation (spy vs spy vs spy). He reincarnates McLuhan's "Pollstergeist" as the Android Meme (humans imitating the effects of what we invent). Dobbs expands McLuhan's "the radio caused World War II" to "the cellphone caused 9/11." I wanna holler but the global theater is too small.
Dobbs takes it beyond, as did Frank Zappa, who astutely inquired about the identity of the brain police. Are they the hidden effects of what humans invent, or are they those creating diseases and offering cures? Marshall McLuhan, who applied James Joyce's FINNEGANS WAKE to reveal these invisible environments, perceived that we shape our tools, then they shape us. McLuhan swirled in Zappa's question like Poe's Maelstrom sailor. If one recognizes patterns, then the resulting comprehensive awareness may prevent drowning in somnambulism? One can manipulate Menippean satire (double irony) into making, matching and "take it" beyond.
Standing on the shoulders of these giants, I assert the importance of questioning that shakes people out of their reality tunnels. I continue to be drenched by these inventors of new metaphors asking what is a meta for? The sky is crying, look at the laughtears roll down its facebook. I have a beef in my heart. The Captain counterblasts "Big dig infinity," and they bugged it. Pull the medium over your own mess-age. "How are you to argue with people who insist on sticking their heads in the invisible teeth of technology, calling the whole thing freedom?" - McLuhan.
-This long lost document surfaced on The Ides of March, 1953 when subgenius researchers discovered the British secret police had investigated Joyce's FINNEGANS WAKE in hopes to find the origins of MK-ULTRA mind control experiments. Their studies also may have exposed roots of the complex clairvoyance of conceptual continuity, handsignals for the blind Masons and/or the faux faux documenting of Colonel Baldwin's 99 lufta-tribulations.